New Article on Under 30 CEO

I wrote a piece for Under30CEO about chaos and control as it relates to our lives, both personally and professionally.  You can click the link, or simply read below.  Writing these pieces always leaves me with even more questions than I started out with, which is interesting for me to sort through…

Chaos and Control: Time to Get Smart

 Chaos theory, in the simplest of terms, is the study of patterns in  seemingly random events. It is utilized in mathematics and science to  study large systems like economies and the weather. Some people  perceive their life and career trajectories to be “chaotic systems” –  collections of nonlinear, seemingly random events that are too  overwhelming to understand and over which they have very little control  – just like a series of unpredictable storms and sunny days. If we believe  our lives are in fact chaotic systems, we may feel that we are off the hook  for being responsible for how they turn out. The mind of an entrepreneur  is oriented to think just the opposite.

 As entrepreneurs we methodically, sometimes even emphatically and  obsessively, try to make sense of, manage, and redirect the underlying chaos of our businesses because we understand that each and every decision we make running the day-to-day operations affects the outcome, and therefore, our likelihood of success. Backing this premise up is a critical and well-known component of chaos theory called the “butterfly effect.”  It was identified by Edward Lorenz in a paper titled Predictability: Does the Flap of a Butterfly’s Wings in Brazil set off a Tornado in Texas? In this paper he asks, Can a small event – like the flap of a butterfly’s wings in Brazil – create a series of events that lead to a dramatic shift in the outcome of an event? The answer is yes. But the problem for all of us is that those small events – those tiny flaps of the butterfly’s wings –can be difficult to extract from all the data that is swirling around us.

In my book Shake the World: It’s Not About finding a Job, It’s About Creating a Life, I looked for the patterns that determine success. By interviewing highly successful young entrepreneurs, I identified the butterfly effects – the small changes that we can make in our own non-linear, chaotic lives in order to help enable our own success. Entrepreneurs know that success – however defined – like many other seemingly random events, is not so random after all. It is without question affected by the small flaps of our wings.

Consider the single statistical fact that success is highly sensitive to initial conditions. For example, if you analyze career data based on income and professional status, individuals who start careers in a recession are far less likely to achieve long-term financial success than those who began careers in up-ticking, robust economies. Just knowing this mathematical fact, we can attempt to compensate for it as we make decisions in our own lives. Entrepreneurs see opportunity where others see defeat; we believe that we can affect change. In fact, many of the most successful companies in the world have been started during poor financial times, and this will be true during the current economic downturn as well. After all, it makes sense. When companies aren’t hiring, some of us will embrace the poor economy as an opportunity to create our own jobs.

The broader question I look at in my book is how this butterfly effect will manifest on a macroscopic level; how will the flaps of an entire generation’s wings create a series of events that can lead to a dramatic shift in the outcome of global events? Can a single generation effect so much change through entrepreneurial endeavors that we can shake the world? Again, the answer is yes. And here are just a few of the ways I determined that we are accomplishing it:

- As a generation, we are recognizing that the gatekeepers of information have changed. And so has the timeframe to achieve success. While we understand the value of a formal education, we also embrace the fact that we can educate ourselves outside of colleges and universities. This is impacting the power structure and dynamics of business as a whole. There are highly successful entrepreneurs who have sold companies for millions, even billions of dollars, without a single degree – let alone an educational pedigree.  And in many cases they are accomplishing this at surprisingly young ages – so there often isn’t any gray hair in the mix.

- We are assessing risk and taking it on more aggressively by making high-beta investments in ourselves. We are the generation who grew up being told that there is nothing we can’t do. And we are demonstrating this now, in droves.

- As a generation we are functioning as a disruptive force across industries by engaging in counterintuitive thinking and constructive, disruptive behavior. Technology and a generational mindset have primed the stage for corporate unrest. We are inclined to say, “How come?” and “Why not?” Rather than, “Yes sir.”

  • Many of us are becoming Renaissance men and women by taking a polymath approach and applying it to our lives and work; we view our careers as evolving systems as opposed to staid and static events. This allows for the broad influx of new ideas into rigid spaces, which invites innovative solutions to address long-standing problems while allowing for far more intellectually-stimulating lives for ourselves to boot.
  • Many of us are collectively involved in evolving capitalism and harnessing it to accomplish good in the world. You only have to look at the prevalence of for-profit companies building philanthropic dividends into their product lines and corporate DNA, and our generational preference for conscious consumerism. (Just walk through New York City and start counting how many pairs of TOMS shoes you see in an hour, or look at what FEED has been able to accomplish by creating a fashion-minded bag that is directly tied to feeding school children – 60 million plus school children at that – by structuring as a for-profit). Conscious consumerism will forever change the structure and the reach of corporations, consumer advertising, and global need as it blurs the lines between philanthropic endeavors and profitable companies.

So anytime I feel overwhelmed by the chaos that is swirling around me as I build and run my own business, I try to remind myself how much control we really do have over the events in our own lives and of those in the world around us – even if, at times, it would be easier to pretend that we don’t. And then I remind myself that the biggest and greatest impact can be generated by something as small as the flap of a butterfly’s wings.

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Microsoft Panel Discussion – Video

I recently had the pleasure of visiting Microsoft campus for a panel discussion…as promised, here is the video and a brief description from Microsoft.

“We often talk about the next generation of Social Entrepreneurs and the ways in which people are aiming to solve the toughest global issues through the use of technology. Recently we had the pleasure of hosting a panel of entrepreneurs on our Redmond campus to hear firsthand how they are investing their time, energy and resources for positive change.

Given the limited space at the event, we recorded the discussion for your viewing pleasure.”

Panel Features: Adam Braun, Sean Carasso, Matthew Segal, and James Marshall Reilly

Moderated by: Stefan Weitz, Senior Director of Search, Bing

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Shake the World listed as a “Book to Watch” on homepage of 800CEO READ…

Was excited to see Shake the World featured on the homepage of 800CEO READ today – right next to Sir Richard Branson’s new book and a few other great ones.  For every copy pre-ordered between NOW and Dec 28 I will be making a donation to one of the amazing nonprofits featured in the book.

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AMEX Open Forum Interview…

 

I recently did a brief interview for AMEX Open Forum and Business Insider – it just ran this afternoon, and the contents can be found HERE.   Thanks to Ms. Shira Levine for the thought-provoking questions.

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Microsoft Panel, Seattle Discussions…

I had a fantastic experience last week visiting Seattle for a couple of events – one at Microsoft and one at the Sorrento Hotel – that resulted in some very intriguing panel discussions with a few of my friends and peers.  The main focus at the Microsoft Campus surrounded corporate social responsibility and engagement, with some great questions coming from Director of Search at Bing, Steven Weitz, while the Sorrento event was more free-form, with topics ranging from social media to failure to operating outside of traditional channels to affect change.  Quite exciting stuff, and great to be discussing these topics with some truly amazing people including a few featured in Shake the World!  Adam Braun (Pencils of Promise), Ellen Gustafson (30 Project; FEED), Sean Carasso (Falling Whistles) were all on hand, along with Neil from Warby Parker and Matthew from ourtime.org. A nice little group shot from the Sorrento event is below.  Video from the Microsoft panel discussion to follow…

From far left: James, Sean Carasso, Neil Blumenthal, Ellen Gustafson, Mathew Segal, Adam Braun.

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Shake the World at the Summit of Mt. Kilimanjaro!

My good friend and occasional business partner recently summited Mt. Kilimanjaro.  When he returned, he showed me a picture in which he is standing next to the signage at the peak of the mountain on his laptop.  I looked at it for a solid two minutes simply because a) the photo looked fantastic and b) because I was proud of my friend.  What I failed to notice, and what he would go on to point out to me two minutes later, is that he is holding up an advance uncorrected proof of Shake the World in the picture!  When he descended from the mountain, he passed the book along to a young person in Kenya who he thought might benefit from it.  These are the kinds of things that put a smile on my face – thanks Stephan!

Stephan never ceases to amaze me.

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An Evening of “Little Bets”

Nothing like running into friends like the Economist's Matthew Bishop and the 30 Project's Ellen Gustafson

Had a great time catching up with Peter Sims, author of Little Bets, and many of our NYC friends last night.  Amazing people doing amazing things!

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Publishers Weekly Review

The first official press review for Shake the World came out yesterday via Publishers Weekly. Here it is…

   ”Reilly, president of a talent management firm, interviews some of today’s most celebrated entrepreneurs, business owners, technology experts, educators, artists, and philanthropists in America to look for themes and   commonalities in their successes in this tough economic climate. He shares insights from leaders like Tony Hsieh of Zappos, Blake Mycoskie of TOMS, and Shawn Fanning of Napster to argue that if there is a blueprint for  success, it is in  relentlessly following one’s personal passion, linking it to social justice, and embracing philanthropy, thereby creating not only meaningful work but also a meaningful personal life. It’s a tall order, but Reilly’s  tone is pleasantly idealistic and his lively style will engage young readers with its hopeful message that there are innovative alternatives to a traditional corporate career path. For Gen X or older readers who can get past the  tacit inference that this generation is the first to face massive socioeconomic shifts or embrace social change, the interviews with young leaders offer insights into the mindset of the Millennials and how recent economic forces  are changing the way they view work and life.” Publishers Weekly, 9/12/2011

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Here We Go….

We finally have the website live for my new book, Shake the World (Portfolio/Penguin Dec 29, 2011).  There are a lot of updates forthcoming, but this is where it all begins!  It’s been an amazing 18 months and I cannot wait to share some of the unbelievable experiences and lessons I’ve encountered along the way.

In the meantime, feel free to poke around!

Cheers,

James

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